YUXUAN GIA is a brand created by designers Yuxuan and Gia in 2023 in Shanghai. The brand concept is inspired by the classical Chinese aesthetics that " The artistic conception is inseparable from the object, but beyond it, believing that the essence of aesthetics lies not with the formal beauty, but with the essence and life. Through the design, the brand hopes to give each piece of garment an undefinable beauty of artistic conception and a story to create an emotional connection with the wearer and bring unique wearing experience of oriental aesthetics to modern young ladies.