Founded in Shanghai in 2022, PADDYPOST reimagines contemporary fashion through a lens of sustainability, functionality, and gender-fluid design. Drawing from the duo’s roots in the hit drama The Long Ballad, the brand combines minimalist aesthetics with a practical, understated sensibility across unisex apparel, accessories, and lifestyle pieces. Defined by muted, earthy tones and its signature red stitch detail, PADDYPOST brings a subtle yet distinctive identity to everyday dressing, balancing utility with quiet expression.