LELALES officially launched its first complete collection in 2019. The brand name is derived from the French definite articles LE.LA.LES, symbolizing its inspiration drawn from the all-encompassing natural world, metaphorically representing the inclusivity of its designs.

The designer excels in using painting techniques to create, emphasizing the importance of 'form.' At the same time, influenced by contemporary art, LELALES’ designs combine rich details, materials, and functionality, introducing a series of contemporary jewelry pieces. In an era of gender fluidity, the brand caters to the diverse wearing needs of different individuals.