Founded in 2017 by Ziwei Longhong after graduating from London College of Fashion, Soft Mountains reinterprets Nuosu cultural heritage through contemporary jewelry and traditional craftsmanship. Inspired by the relationship between indigenous communities and the natural landscapes they inhabit, the brand celebrates cultural identity while supporting local artisans through direct collaboration. Rooted in slow creation and the value of human touch, each piece carries stories of heritage, place, and tradition into a contemporary context. Beyond jewelry, Soft Mountains seeks to create a meaningful connection between craft and culture, offering new perspectives on Chinese ethnic heritage to local and global audiences alike.