Founded in 2019 by designer Yueqi Qi, YUEQI QI is known for its romantic and eccentric approach to fashion, drawing inspiration from Chinese traditional culture and folklore. The brand reinterprets these references through intricate bead-weaving techniques, creating sculptural garments that carry a sense of nostalgia while remaining distinctly contemporary. With a strong focus on craftsmanship, YUEQI QI preserves delicate traditional techniques while exploring their possibilities within womenswear, creating expressive pieces that blur the boundaries between fashion, art, and cultural heritage.